“Complacency kills.” We’ve all heard it. In the military and tactical communities, you’ve lived it. Dutifully, you’ve steeled yourself against it. You’ve sharpened your edges and built out your capabilities, daily fighting off the complacent lifestyle that could render a person inconsequential – the opposite of an asset.
At CRUSH EVERYTHING, we encourage you to take this one step further, though.
We want you to join us in attacking life with hunger and the implicit understanding that each of our time on earth is limited. Everything – EVERYTHING – we do, we go all in. As believers, our faith is unwavering. When we love, it is with all our heart. When we are loyal, our bond is unbreakable. When we train, we are unstoppable. And when we fight, we are relentless.
We believe that God puts a calling filled with challenges and lessons before each of us in this life, and Ecclesiastes 9:10 provides us with a clear directive that we are bound to follow. Whatever your hand finds to do, do it with all your might – embrace your life’s mission and attack it head on!
They say that when a blizzard comes across the prairie, Bison turn and walk into the storm. Instinctively, they know that the best way to overcome an obstacle is to face the wind and forge ahead with courage and resolve. If you have previously faced painful challenges in your life, then what you just read is something that you already understand well. The most difficult times in our lives are when true warriors are forged.
Whatever storm or threat that comes our way, we will all be called in life to meet our destiny and face brutal challenges. You are reading this right now for a reason, and your heart has been steered this way for a reason: you have been called to be an asset. Not only is your mission to survive the threat; it is to forge within yourself the willingness and capability to lead others into the breach, protect the weak and vulnerable, and get the win for all that is good and right.
You are reading this because, like us, you have been called to help us fight for and build a better world. When you CRUSH EVERYTHING, you embrace this mission. You understand that your growth as a warrior will require you to TRAIN, EQUIP, and ENGAGE as you prepare to fulfill your calling. And you are being called to carry out a journey that is fueled by SACRIFICE: both your own, and that of the warriors who have come before you.
Our time on this earth is short. To CRUSH EVERYTHING is to attack every day as if it were your last chance to make an impact on the world and fulfill the mission that God has given you. Driving us forward and fueling us in this journey are the brothers, warriors, and patriots who have given their lives to protect this nation and our God-given freedoms. We embrace our duty to train the next generation who will uphold the honor of protecting freedom.
Your ability to put a death grip on that purpose and carry it with you through the most painful moments in your life will define who you truly are.
This is the mindset from which we were born.
This is what it takes to CRUSH the enemy.
This is what it means to be the very BEST.
This is the mindset that will give us strength when we need it most.
This is the WILL TO FIGHT.
This is CRUSH EVERYTHING.