Our Brands

Crush Everything is more than just a single brand.  It is home to all of our brands that help create the lifestyle that we live.

Crush Everything: A Lifestyle

Crush Everything is a way of viewing life and the challenges we face each day. It is a philosophy and an approach to success. Life isn’t a ride, and you are not a passenger. You control your destiny and the decision to CRUSH EVERYTHING you put your mind to. We bring together Mindset, Training, and Equipment from the minds of Tier-1 operators and achievers. We also teach you how to effectively combine these to Engage yourself when called upon. Our philosophy, training, and gear is always connected to reality because there’s no excuse not to give it all you’ve got. Even the small things can leave the biggest impacts, so we leave no stone unturned with the development of our Crush Everything mentality. We aim for a higher standard and try to inspire others to become better every day.

ARMR-UP: Training For Life

ARMR-UP exists to make you stronger. We focus on mental toughness, physical performance, and spiritual fortitude. Our program is designed to build ASSETs in our communities and around the world. We are dedicated to creating a foundation of stability and a bedrock for virtue for ourselves and those around us. 

Mentally and physically forge The Will To Fight™ with our modular training program designed by Veteran Navy SEAL Dom Raso. Each phase has a unique purpose and each movement is directly connected to reality. You can use 1 of the phases if you have limited time and equipment, or you can combine all of them for the most well rounded functional fitness program you have ever done. Learn how to defend yourself and those you care about by building yourself into a more capable, dedicated, and focused human being by putting on the ARMR!

ADAPTIV-X: Change The Way You Think By What You Wear

Being Adaptiv is a lifestyle. There is no separation among how we live, the gear we use, and the clothes we wear. You should not have to change the way you dress to accommodate the tools you need to be effective.
A lifetime of experience has gone into developing Adaptiv-X apparel. Our dedicated team is time-tested through successful covert operations all over the world. The apparel we create allows you to always be Adaptiv and will enhance your capabilities as an Asset.
Our mission is to CHANGE THE WAY YOU THINK BY WHAT YOU WEAR. Doing so enables you to be functionally capable to handle any real-world situation. Our apparel is made 100% in the USA.

Dynamis Alliance: The Will To Fight

Being Adaptiv is a lifestyle. There is no separation among how we live, the gear we use, and the clothes we wear. You should not have to change the way you dress to accommodate the tools you need to be effective.
A lifetime of experience has gone into developing Adaptiv-X apparel. Our dedicated team is time-tested through successful covert operations all over the world. The apparel we create allows you to always be Adaptiv and will enhance your capabilities as an Asset.
Our mission is to CHANGE THE WAY YOU THINK BY WHAT YOU WEAR. Doing so enables you to be functionally capable to handle any real-world situation. Our apparel is made 100% in the USA.